An assignment on: Business Research and Methodology
Topic: Methods of data collection
Course Title: Business Research and Methodology
Course Code: BUS 303
SUBMITTED TO
Prof. Dr. Md. Rafiqul Islam
Daffodil International University
SUBMITTED BY
Md. Mohiuddin
ID: 072-11-1881
Section B, 17th Batch,
BBA Program
Daffodil International University
Date of Submission: December 20, 2009.
01)Introduction:
Walt Disney a famous company all over the world. They have So Many Disney Park across the world. They are already had built many theme park all over the world. But for the first time they are going to set up a Disney theme park in communist country.
02) Objectives:
The objectives of the case analysis are as follows:
1) To know about the walt Disney.
2) Economic analysis of the walt Disney company
3) Project analysis of walt Disney company
4) To know the year to year analysis of the company.
5) To know the ticket price of the company
6) To calculate the potential gross income (
7) To calculate the effective gross income (EGI)of the company
8) To calculate the present value of NOI of the company
9) To calculate the terminal value of the company
10) To calculate the total present value of NOI
03) Limitations:
1) Shortage of available data and information.
2) Shortage of time.
3) This case is based on our little experience.
4) May our assumptions are not effective.
04)Company Profile:
Zian Disneyland
-Walt Disney
Andy, the director of finance for Hong Kong Disneyland, had spent the last four year s developing and preparing for the launch of Disney’s newest park on
History:
In 1955 Walt Disney opened the company’s first theme parks in anachiuim
Disney passed away before its launch ,the magic kingdom became the first of four parks that opened Walt Disney world In 1971.EPCOT, the Disney –MGM studios, and Disney’s animal kingdom would later join over 19 resorts, 3 water parks ,3 golf courses ,and a nighttime and a nighttime entertainment complex that welcomed guests from all over the world.
Disney’s first foray into international waters came about in 1982 with the launch of Tokyo Disneyland . Reflective of the Walt Disney Company’s financial situation in the early 1980s.
The Tokyo Disneyland project was fully funded and wholly owned by the oriental land company. Oriental Land Company had approached Disney about the construction of a theme park in
Disney established a 39% equity stake in the Euro Disneyland through a subsidiary, and worked extensively with the French government to gain special tax breaks Aside from its equity stake in the project, Disney land would also be paid regular royalties in the from of “management fees” from euro Disney land. Deposit a well-published rocky produced though management fees.
Revenues and operational Expense :Operating revenue for each o f Disney’s theme parks traditional came four areas, admissions changes, merchandise sales, food and beverage, and other miscellaneous “main entrance” fees
| Average revenue breakdown | |
| Admissions | 50% |
| Merchandise | 24.5% |
| Food and beverage | 24.5% |
| Main entrance | 1% |
*Operating expense wear also fairly standard across of Disney’s themes parks. The following table gives the average operating expense for the magic kingdom park in
| Operating expense | USD (In millions) |
| Park labor (salaried hourly) | 50 |
| Costs associated w/park lobar | 25 |
| Maintenance | 15 |
| Entertainment 1 | 25 |
| Food and beverage2 | 32.43 |
| Merchandise | 53.58 |
| Support labor | 5 |
| miscellaneous | 5 |
| Total expense | 211.01 |
Resorts:
Disney theme parks have been traditional markets as vacation destinations. In keeping with this approach, every Disney theme park was collected with a Disney themed resort hotel.
1Built into entertainment costs are lobar hours associated with entertainment. Of this $25 million, 28%is assumed to go towards lobar.
2Food and beverage and merchandise expense are based on “per caps”. in this case of the magic kingdom park, it is assumed that for every admission , the park will receive $12.00 per person for food and beverage as $12.00 per person for merchandise.
Economic Analysis of Different countries:
The Chinese government appeared to be embracing capitalism at an impressive pace china concluded negotiations with the world trade organization in September 2001.Commining to a large number of improvements to support business and trade development. There were still many initiations on foreign –owned enterprises, particularly in industries such an entertainment but the government was beginning to make concessions, trough some speculated at to fast a rate. In 2002, china attached a record $52.7 billion in foreign direct investment (FDI), up 14.8% from the previous year and expected to continue climbing. About 26700 foreign companies signed investment contacts in china in 2002, boosting the number of jobs created for Chinese workers by foreign companies to more than 23 million.
With a population of 1.26 billion people,
Target city analysis:
Zian
Located in the middle of china’s east coast, is one of four centrally administered municipalities. The city has four distinctive seasons with sufficient sunshine and rainfall.
The city is recognized as the economic leader in china, contributing approximate 5% to china’s
Recording a popular of 14.15 million in 2002 , zain is also one of the largest cities in the world. According to the 2002 national bureau of statistics of china ,zain has an average household size of 2.89.
The municipality is also recognized as the first city in china with a negative fertility growth rate in its registrant’s population. However Deposit this decrease, the total population and number of registrants are increasing, due to the migrant or ”floating” population. In 2000,1.35 million of women of child bearing age (15-49) were included among the 3.87 million floating population. This migration of women could potential have a significant impact on the fertility growth in zain.
Analysis of The Zain Disneyland project:
Disney had long been interested in entering main land china. With a foothold gained in the Chinese government through the additional of Hong Kong Disneyland. berst and his finance team were now faced with evaluating the viability of a fourth international Disney theme park.
Zain however, seemed to be optimal entry into china for many reasons. Additionally, berst knew that labor costs in the main land would be about 2/3 lower than in Disney’s other theme park.
Berst knew that an accurate evaluation of a zain project would be highly depended upon his ability correctly project demand. The zain project exploratory team had put together a packet of information they had received from the American embassy in china to support these efforts.
Off the cuff, Beerst knew that a project that such a project would cost $1.2 billion to complete, and he would need to take into consideration the implications of taxes on revenue. From his knowledge of Chinese tax lows, berst knew he could count on a 30% tax, but he could carry forward losses up to five years, and carry back losses 2 years and would utilities time for evaluating returns in investments at the theme parks.
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